Isyraq is a Malaysian designer, 3D maker, and the founder of ATUR — a modular desk organizer system created for people who want a cleaner, more flexible workspace. With a background in industrial design, 3D product visualization, and hands-on prototyping, his work sits between practical function and visual simplicity. ATUR began as a personal attempt to organize small items on a desk without permanently sacrificing surface space. Through 3D printing, testing, and continuous iteration, it developed into a system of interchangeable modules that can sit on a table or even be mounted on a wall when more workspace is needed. The idea behind ATUR is simple: a workspace should adapt to the person using it, not the other way around.

01 Origin. What problem, frustration, or quiet conviction made your company/product(s) necessary? Take us back to the moment the idea wouldn't leave you alone.

ATUR arose from a very practical problem: I wanted a better way to keep small items on my desk organized without making the desk feel crowded.

Depending on the day, I work with different tools and have different routines. Sometimes I'm designing; sometimes I'm sketching; sometimes I just need more open space on the table. Most desk organizers solve one problem, but they also create another one — they permanently sit on the desk and take up space, even when you need a clear surface.

I started thinking about a desk organizer that could do more than just hold things. I wanted something that could be adjusted, rearranged, and even moved away from the desk when needed. The idea of making ATUR wall-mountable came from that necessity. If I needed a bigger workspace, I could simply hang it on the wall and instantly free up the table.

The modular idea came from realizing that everyone has a different routine. What works for one person's desk may not work for another. So, instead of designing one fixed layout, I created a system that gives users the freedom to arrange the modules based on their own items, habits, and workflows.

ATUR arose from that simple need: a desk organizer that is not fixed, not overly complicated, and doesn’t force people to work in one specific way.

02 The constraint that shaped it. Every well-made object is defined as much by what it isn't as what it is. What was the hardest constraint you worked within, and how did it sharpen the final product?

The hardest constraint was perfecting the locking mechanism and spacing between each modular slot.

Because ATUR works as a slot-based system, every module needs to fit properly. If the gap is too tight, the module becomes hard to insert or remove. If the gap is too loose, it does not feel secure. So, I had to keep testing the distance, tolerance, and fit until the movement felt smooth enough for daily use.

This small detail significantly shaped the product. I wanted the modules to feel easy to use, not frustrating. The experience of sliding something in and out may seem minor, but when it’s part of the main function, it becomes important.

Another big constraint was the wall-mounting feature. I wanted ATUR to look good not only when sitting on a desk but also when hanging on a wall. The hook area on the upper part of the body was especially difficult to design. Earlier versions didn’t feel right visually, but I still wanted to keep that feature because it gave the product an extra purpose.

That constraint forced me to balance function and appearance. The hook couldn’t just be practical; it also had to feel like it belonged to the overall form. In the end, those limitations helped make ATUR more intentional.

03 A design decision you defended. Walk us through one choice that was questioned, debated, or pushed back on, and why you held the line.

One design decision that I defended was the size of ATUR.

Some people felt that the product was too small, but for me, the size was intentional. I didn’t want it to be so big that it started taking over the desk. A desk organizer should help create order, not become another large object competing for space.

I wanted ATUR to feel compact and balanced. It needed to be big enough to hold useful items but small enough to sit comfortably beside a keyboard, monitor, notebook, or other work tools. If it became too large, it would undermine the reason I created it in the first place.

Another decision that I defended was the wall-mountable function. Some people questioned why a desk organizer needed this feature at all. For me, it wasn’t a gimmick. There are moments when you need to quickly clear your desk — maybe to clean it, draw, pack orders, work on a larger surface, or simply reset the space.

The ability to move ATUR from the desk to the wall gives the product more flexibility. It makes it useful in various situations. I wanted to protect this design concept: the product should adapt to the user, not remain stuck in one fixed position.

04 What you removed. Form and Function lives in what's left after the cuts. What did you take out, leave on the cutting room floor, or refuse to add?

One thing that I decided not to add (for now) is a series of extra materials and features, which could make the product more complicated too early in its development.

For example, some people requested magnets, magnetic functions, and more color combinations. Those ideas are interesting, and I may explore them in the future, but at this stage I wanted to keep the product focused. ATUR is still growing, and I don’t want to add features just because they sound exciting. I want every addition to have a clear purpose.

I also avoided making the product feel too decorative. The main function should be organization, flexibility, and ease of use. If too many features are added at once, the product can lose its clarity.

At the same time, there are a few details that I chose to add because they directly supported the functionality. One of them is the anti-slip rubber at the bottom, which helps keep ATUR stable on the desk. I also kept the hook feature at the back because it allows the product to be mounted on a wall.

So, the process was not only about removing things; it was also about deciding what deserves to stay. For me, the best additions are the ones that make the product easier to live with.

05 What's next, and what stays the same? Where is the brand going from here, and what will never change about how you make things?

The long-term plan for ATUR is to expand the modular system.

Right now, there are already more than 20 modular options, but that’s just the beginning. In the next phase, I want to explore more modules that support different types of desk setups and workflows. Some may be simple storage modules, while others could become more advanced, such as USB extenders, digital display modules, or even PC temperature and status display modules.

I also want to explore attachments that move beyond the front section. In the future, there may be ways to attach modules to the side, back, or bottom of the main body. That would make the system more flexible and allow users to build their workspace in a more personal way.

One thing, however, I want to keep consistent is ATUR’s outer body. To me, this form is part of the product's identity. The internal modules can change, improve, and grow over time, but the main body gives ATUR its visual character.

The design idea will remain the same: flexibility inside a clean, simple form. I want ATUR to keep evolving, but I don’t want it to become messy or over-designed. The product should still feel calm, useful, and easy to understand.

06 Who's next? Name one or two founders, makers, or studios you think is making products that beautifully marry form and function right now. Someone we should be paying attention to, and why.

I’m still exploring makers and studios in this space, but Grovemade is one brand that I think really balances form and function.

What I like about Grovemade is how their products feel intentional without being overly complicated. Their desk accessories are simple, but the details are considered — the material, proportion, texture, and how each object sits within a workspace. They don’t feel like random accessories placed on a desk. They feel like part of a bigger system.

That’s something I pay attention to because ATUR also lives in the workspace. A product on a desk not only affects user function, but it also affects the feeling of the whole setup. If it is too loud, too bulky, or too visually messy, it can disturb the space.

I also admire makers who build physical products through iteration, especially small studios or independent creators who test, refine, and improve things through real use. There is something honest about that process. You can tell when a product has gone through many small decisions before reaching its final form.

For me, the best products are not always the most futuristic. Sometimes they are the ones that quietly solve a problem and feel natural to use every day.

Lightning Round

An object you'd never replace

My Logitech G502 Lightspeed mouse. I have used it for a long time and customized it around the way I work.

A book, film, or album that shaped how you think about design

Steal Like an Artist by Austin Kleon. It helped me understand creativity as something you study, collect, reinterpret, and slowly make your own.

A single daily ritual

I scroll through Pinterest for 15 to 30 minutes almost every day to explore new ideas, product trends, and visual references.

The last thing you bought that surprised you

My first 3D printer: Bambu Lab A1. It opened up a lot of possibilities and inspired me to turn more ideas into real physical products.

A piece of advice you'd give to someone making their first product

Start with something simple, useful, and easy to produce consistently before trying to make it complicated.

Coffee order

I don’t drink coffee; I usually just drink plain water.

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