012 Trafford Watch Co.

A watch microbrand making thoughtfully designed, story-driven timepieces meant to celebrate life's memorable moments, released in limited seasonal drops.

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Nathan Trafford • Trafford Watch Co • 012

Jul 21, 2026

Nathan Trafford • Trafford Watch Co • 012

Nathan Trafford is the northern-England-born, Austin-based founder and designer of Trafford Watch Co., a microbrand where every timepiece starts with a story worth telling.

012 Trafford Watch Co.

Nathan Trafford • Trafford Watch Co • 012

FORM & FUNCTION